Pimm’s AI Concept Advertising: A Very English Summer

A summer concept for Pimm’s, created with AI. It’s a very English scene: a picnic blanket at the edge of a village cricket match as the sun goes down, with Pimm’s being poured over strawberries, cucumber, orange and mint.

I created a landscape version for websites and social media, and a portrait poster carrying the line “Summer is Pimm’s o’clock”. The art direction focused on golden backlight through the trees, fresh, juicy fruit and the relaxed feel of a long summer evening.

These are AI-generated concept images, made as a personal project to show what’s possible. They were not commissioned by, and are not affiliated with, the brands shown. All trademarks belong to their owners.

Have a great idea but not the budget to produce it? I can create imagery for advertising, social media, websites and other marketing quickly and without big production costs. See more AI artwork or get in touch.