Cointreau AI Concept Advertising: Bottled Sunshine

Concept imagery for Cointreau, created with AI. Backlit orange and blood orange slices form a glowing wall of colour behind the bottle, a nod to the oranges at the heart of the liqueur.

For the cocktail images I took the bottle to the city: a mid-pour over a cocktail shaker with the City of London glowing at sunset behind it, and a White Lady cocktail lit with cool blue side light against a night skyline.

As with any drinks shoot, the art direction was all about light: making the liquid glow, giving the glass clean highlights and keeping the brand’s warm orange tones rich and consistent across every image.

These are AI-generated concept images, made as a personal project to show what’s possible. They were not commissioned by, and are not affiliated with, the brands shown. All trademarks belong to their owners.

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