Coca-Cola AI Concept Advertising: A Holiday Campaign, Imagined

A holiday campaign for Coca-Cola, imagined and created with AI. I wanted to see how far the brand’s festive storytelling could go: choruses of polar bears in Santa suits on the ice at sunset, Santa’s sleigh over a snowy town, a giant illuminated bottle above the ice rink at Rockefeller Center and two polar bears enjoying a Coke in a bright modern kitchen.

Alongside the festive scenes are product-led images: a bottle and glass on marble against a night skyline, a single full bottle among empties in bright high-key light, and playful lifestyle images for Diet Coke.

Each image was art directed for colour, light and composition, from the warm sunset glow across the ice to the cool blue rim light that traces the shape of the bottle.

These are AI-generated concept images, made as a personal project to show what’s possible. They were not commissioned by, and are not affiliated with, the brands shown. All trademarks belong to their owners.

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