Cole Haan AI Concept Advertising: Made to Move

This is a concept campaign I created for Cole Haan using AI. Shoes designed for movement deserve images full of movement, so I placed dancers in mid-leap across colour-blocked studio sets, a mid-century modern home and a desert boneyard of glowing vintage neon signs.

Rather than letting the AI invent the product, I told it to use images of the shoes that I had created myself in a studio environment. That kept the cognac Oxfords and white brogues true to life, from the perforations to the soles, while the AI built the scenes around them. The floating product shots on turquoise are designed as clean hero images for e-commerce and social media.

Every frame was art directed: the colour palettes, the direction and quality of the light, the shadows beneath each leap, wardrobe chosen to sit with each background, and the poses themselves.

These are AI-generated concept images, made as a personal project to show what’s possible. They were not commissioned by, and are not affiliated with, the brands shown. All trademarks belong to their owners.

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