714 696 2023 rich@richhartphoto.com

I was asked to create some lifestyle photography for Los Cab gym in Fountain Valley, OC.  The photography will be used for brochures, email marketing and other print literature.  The aim was to create something that looked fresh and vibrant.  The idea of lifestyle photography is that it looks good and gently tells positive stories including activities.  The approach is typically to be natural and relaxed.  There is always a necessity to give direction, however I like to be fun so as to create natural smiles and expressions.  You could perhaps call it an experiment;  I set things up, however the outcome could be nearly anything. That is the beauty of it.  Too posed, and it looks staged.  Set the scene up right and you should get some fantastic results.